Marketing a small business is no small task!
LinkedIn isn’t just for professionals and job seekers, it is the best marketplace for Business-to-Business (B2B) sales transactions. Even though millions of professionals use LinkedIn every day to grow their networks and careers, you can also use LinkedIn to grow your business.
As of 2016, LinkedIn has over 433 million users with about 40 percent daily active users. With this level of professional engagement, LinkedIn is a social network your business cannot afford to ignore.
In this post, I will be sharing three(3) great tips on how Nigerian business owners can leverage on LinkedIn’s audience for growth and sales lead. This tips have proved to workovers years and are still very much effective and applicable to Nigeria businesses.
1. Company Pages – Setup a LinkedIn Company Page
A Company Page helps LinkedIn members learn about your business, your brand, and what services your business offers. Company Pages are also a great way to establish industry expertise by sharing content that is attractive to your target audience.
LinkedIn company pages let you provide value to your audience while giving them the chance to engage with your business. Thereby effectively establishing your credibility as a trusted resource.
While setting up your company page, it is important to write a compelling summary of what your business is all about and also include all necessary business details such as website and office address.
2. Grow your network – Find highly targeted customers and connections
At its core, LinkedIn is a professional social network. It’s all about career development, professional connections, industry discussions and other types of business-related activities. It’s not like other social media marketing platforms, such as Facebook, Twitter or Instagram; there, businesses have direct access to consumers that they can easily market to with status updates, images and other casual posts.
Using LinkedIn for business is all about the network you build and the connections you make—think, for example, about vendors, the people you work with, and the people you meet at events.
Also, with LinkedIn’s advanced search capabilities, it’s not only about who you know, it’s about who they know. You can leverage existing relationships to build new ones and grow your network.
3. LinkedIn Groups – Promote your business with LinkedIn Groups
Also, LinkedIn Groups provide a place for professionals to network, share content and ideas, recruit talent and look for work, and establish industry expertise.
One vital tip for small business owners is to join LinkedIn groups that are relevant to their target demographic. Not only is this a great way to “listen in” on what your audience is talking about, there may also be times for small business owners to interact or offer their advice.
More importantly, you can message the members of groups you are in, even if you aren’t connected. LinkedIn InMail adds up quickly, so this is a great way to save money when building relationships with potential clients.
Below are most popular LinkedIn groups for businesses in Nigeria;
- Nigeria Business Communities.
- Nigeria Business Network.
- Lagos Business Network | Nigeria | West Africa.
- Abuja Business Network – Nigeria | West Africa.
- Nigeria B2B Sales, Lead Generation and Marketing Network.
To find a group with interests that align with your business goals, use the search feature at the top of your LinkedIn homepage or check out LinkedIn’s suggestions of Groups you may like.