SME Finance - Building Bankable Businesses

Marketing Sales

Is There A Way I Can Test And Validate My Start-Up Idea Without Spending Big Money?

Question: Is there a way I can test and validate my start-up idea without spending big money? Ibrahim Yusuf, Kano Answer: Validation is a very important step in deciding to introduce a product or service into the market. Validation is far more important than design, features, price, or how much you would need to launch, … Read more

How Do I Reach The Right Customers?

Question: How Do I Reach The Right Customers? Obajimi Adeyemi, Ibadan Answer: The first step in reaching your customers is to know who and where they are. Who are your customers? Simply defined, your customer is any person who can benefit from the use of your product or service. Your challenge, as the provider of … Read more

× Chat With Us
%d bloggers like this: