As a small business owner, you are always looking for ways to get more patronage for your business. Unfortunately, traditional marketing methods are often beyond your budget.
This doesn’t mean there aren’t other marketing strategies that you can apply to get more customers. However, these methods are much more cost effective and will give you the same desired results as traditional marketing.
All you have to do is use these 5 strategies.
Create a blog
Create an interactive, regularly updated site or blog. Make sure you have relevant and useful content on your blog.
Use the blog to tell the story of your brand. This will help build an audience of people genuinely interested in your business.
Write consistently about topics related to your business, give an inside look into what your business is doing.
Use social media
I don’t mean just spam peoples’ timelines; rather use each social media as is meant to be used. That is, not using use social media for only promoting your product, but also for engaging your audience too with incentives like giveaways.
Join local business clubs in your area, you are bound to get referrals from these groups. Attend workshops, seminars and business forums to meet people doing similar things.
This opens an avenue for you to your business to get mentioned to others.
Share your expertise
Give back at any chance you get. Talk for free at seminars, workshops and the mass media if you get the opportunity. If possible, target specific audiences or events.
This lets people know you’re an expert at and this will, in turn, boost your value. Publish tips, share your knowledge on your blog and get featured on other blogs that your customers read.
Get online reviews
Online reviews are a great way to get honest, blunt opinions about your business. Encourage your customers to give their feedback about your business online.