Become An Idea Detective
To start looking for ideas you need to stop accepting the world as is and start viewing it through a lens of how it could work properly. Start noticing things that are wrong, causing frustration or inefficient. Imperfections are no longer things to ignore but opportunities for new business ideas. The goal here is to identify inefficiencies and pain points that you can solve in the marketplace.
“The way to get start-up ideas is not to try to think of start-up ideas. It’s to look for problems, preferably problems you have yourself. The next best thing to an unmet need of your own is an unmet need of someone else. Try talking to everyone you can about the gaps they find in the world. What’s missing? What would they like to do that they can’t? What’s tedious or annoying, particularly in their work?”
— Paul Graham, Founder, Y Combinator